To search, Click below search items. |
| All Published Papers Search Service |
|
|
|
Title |
Information and Communication Technologies as a Vital Tool for the Development of Professional Competencies of Specialists in the Sociocultural Sphere |
|
Author |
Mikhail Evgenievich Merezhko, Oksana Nikolaevna Genenko, Nadezhda Nikolaevna Kalashnikova and Elena Viktorovna Kharkovskaya |
| Citation |
Vol. 22 No. 11 pp. 573-580 |
|
Abstract |
The article considers the peculiarities of corporate image formation in cultural institutions, which relate primarily to the specifics of their activities. The major components of a positive corporate image of the organization are defined. The paper also examines Internet technologies and their capabilities in creating and shaping a positive image of cultural institutions. Assessment of cultural institutions via the indicator method is conducted. |
|
Keywords |
image, corporate image, cultural institutions, Internet marketing, Internet technologies. |
|
URL |
