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Information and Communication Technologies as a Vital Tool for the Development of Professional Competencies of Specialists in the Sociocultural Sphere


Mikhail Evgenievich Merezhko, Oksana Nikolaevna Genenko, Nadezhda Nikolaevna Kalashnikova and Elena Viktorovna Kharkovskaya


Vol. 22  No. 11  pp. 573-580


The article considers the peculiarities of corporate image formation in cultural institutions, which relate primarily to the specifics of their activities. The major components of a positive corporate image of the organization are defined. The paper also examines Internet technologies and their capabilities in creating and shaping a positive image of cultural institutions. Assessment of cultural institutions via the indicator method is conducted.


image, corporate image, cultural institutions, Internet marketing, Internet technologies.