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Differences in Users’ Insights and Increase in The Acceptance Level for Using The BYOD Approach in Government, Non-Profit Organizations, and Private Sectors in Saudi Arabia


Ahmed M. Alghamdi, Adel A. Bahaddad, and Khalid A. Almarhabi


Vol. 22  No. 7  pp. 332-346


Digital transformation represents one of the main obstacles facing several government, private, and non-profit sectors that help stabilize digital transformation in the Arabic region. One of the helpful ways to improve the level of freedom, productivity, and flexibility among employees to accept the BYOD approach is using their own devices to perform their work both in and outside the workplace. This study focuses to present the differences between the main three economic sectors, which represent the most important pillars of the economy in Saudi Arabia within the Kingdom's Vision 2030. BYOD also has great importance to the stakeholders for raising their awareness by expressing the implications, if the concept of BYOD is widely and correctly adopted. The study uses the diffusion of innovation (DOI) framework and quantitative analysis data to determine the main dimensions and important factors that help increase the awareness of the target audience. The number of participants in this study was 830, and the participants are mixing between the government, private, and non-profit sectors. The main findings showed a significant impact of several factors such as the importance of knowledge, ease of use, employee satisfaction, risk awareness, and attention to increase the level of acceptance in three main sectors study for using the BYOD approach widespread and professional use.


Bring Your Own Device (BYOD), Diffusion of Innovation, Saudi Arabia, COVID-19, Comparative Study